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October 2020 SAE Reunion :: John M. Millar '66 :: Red Jacket Orchards :: Jim Glenn '59 :: Svante Myrick '09 :: Stephen Sinaiko :: Ron Skalko :: Fall 2014 NY Alpha Alumni News :: Chicago Marathon :: Empire State Building :: John C. Munday '62 :: On Location in NYC :: Cornell Club of San Diego :: Peter Heylin '65 :: Gus Noojin '69 ::David Lipsky '61 :: Darryl Tom '92 :: Ray Hill '85 :: Eddie Rooker '10 :: Bill Kingston '59 :: Stan Smith '64 :: Santa Monica Dinner :: West Coast Reunion :: Marshal Case '63 :: Class of '60 50th Reunion :: Alumni Association Award :: Christopher DeVaughn '08 :: Geoff Ryan '91 :: Class of '58 50th Reunion :: Steve Hindy '71 :: Brian Nicholson '94 :: Class of '62 Scoreboard :: Peter Cummings '63 :: Class of '62 25th Reunion :: David Bray '77 :: Peter Blouin '66 :: Don Light '64


Mother Mu Alumni Invasion

October 22, 2020 – Cory “Action” Jackson ’86, hosted a ΣΑΕ Reunion in Birmingham, Alabama between October 14 and October 17 2020. In attendance were: Andrew Milliken, Mark Ahrens, Tony Astarita, John Cabral, Jim Dickey, Joe Gray, Tom Harner, Ray Hsiao, Mike Kraskow, Ralph Lambalot, Ron Skalko, John Sprow and Kris Bast.

A highlight of the reunion was a visit to Tuscaloosa, Alabama and after a catered lunch at one of Cory’s hotels, the group walked over and visited the founding Chapter of Sigma Alpha Epsilon (Mother Mu). Mystical fraternal energies infused the group’s psyche as we wandered around the chapter room examining fraternity relics.

The reunion also visited one of Alabama’s famous caves; Desoto Caverns and after a picnic lunch had a sporting clay event at Selwood Farms. The group toured the Barber Motorsports Museum home of the world’s largest motorcycle collection and were able to watch cars running the track in preparation for a race on Saturday. Finally, Saturday delivered another perfect weather day and everyone went to Cory’s lake house and enjoyed sun, outdoor games and each other’s camaraderie. The evening was capped off with a BBQ dinner, live entertainment and fireworks. Most everyone commented that it was a much needed get-together. Fun times with long bouts of storytelling, belly-shaking laughter and good food were enjoyed by all.


John M. Millar ‘66 Pens Debut Novel

"In his first novel, septuagenarian John Millar uses an interesting mix of literary styles to educate his readers about the nature of war, its cost in blood, and its consequences in the lives, loves, and hopes of those who chose or were forced to wage it." Read the full review.


Red Jacket Orchards

Check out the article in the latest Cornell Alumni Magazine (September-October 2016), "Liquid Gold," about New York's hard cider renaissance. See what the Nicholsons ('94) have to say about it from their vantage point at Red Jacket Orchards, our reunion sponsor.


New Novel by Jim Glenn '59

A new thriller by Jim Glenn '59, Pakistan, India and the Bomb: Spy versus Counterspy, is available at Amazon.com. Set in 1972, it involves a Pakistani professor, a CIA spy, an American businessman, and India's secret development of an atomic bomb. Related events include the KGB's influence on Prime Minister Indira Gandhi's government and Pakistan's plan to destroy India's bomb-making facilities, which could precipitate a war between the countries. Jim lives near Taos, New Mexico. Reach him at: jamesglenn@taosnet.com.


Recent coverage about our famous Ithaca Mayor, Svante Myrick '09

When you walk into the office of the 28-year-old mayor of Ithaca, New York, you get an instant taste of what it means to have a young person running your city ...Click here to read more.

Brother Svante Myrick '09 was recently chosen by Forbes as one of the top 30 leaders under 30. See http://www.forbes.com/profile/svante-myrick/.


Cornell Hockey at Madison Square Garden

Rob Ceske '89 and Stephen Sinaiko '89 attended a Cornell hockey game with their families at Madison Square Garden in New York City. Pictured above are Rob and Stephen on the left and Stephen with his wife, Jessica, and their two children, Nathan and Rachel on the right.


A Visit to National

Ron and Lorraine Skalko visited National on May 21, 2015.


Fall 2014 NY Alpha News Alumni News continued ...

Stew Maurer '57, right, and his wife, Priscilla "Bronnie" (Smith) Maurer, with U.S. Senator Lindsey Graham of South Carolina. Stew is a retired hotelie. They live in Lexington, South Carolina.

During an October trip to Vermont for a wedding, I was able to have coffee with Bob Genock '60 in Williston, where he lives. He is the same slender, handsome, well-attired guy he was at Hillcrest, except that his blonde hair is now silver, but he has not lost any. We roomed together during our first year at Harvard Business School in 1962-'63. I had not seen him in the 50 years since we graduated. Bob gave me a summary of his life since HBS, beginning with the Peace Corps in Ecuador.

In 1967 he married Anne Williams, a native of Rochester, as was Bob. They moved to the Dominican Republic, where he worked for USAID and Xerox. Bob opened the first Xerox office there, followed by other positions with the copier company in Nassau, Bogota, Stamford, and Mexico City.

Bob and Anne were very involved with their Christian faith, accepting Jesus Christ into their lives and serving others as caretakers, missionaries, and volunteers in America, the Netherlands, and Mexico. Anne died of a brain tumor in 2002. They had a daughter who passed away at birth in Bogota. Although retired, Bob continues his volunteer work and will soon assume a senior position on the board of an international Christian organization. His admirable life has been one of serving and caring for people. You may reach him at: rgenock@myfairpoint.net.

Ron Demer '59

Former EA Marshal T. Case '64 lives in a beautiful log home he designed in Shaftsbury, Vermont, about eight miles north of Bennington. It sits on 92 acres with magnificent views of mountains in Vermont, New York, and Massachusetts. His two daughters room together in Providence, where Natalie attends URI and Michelle is at Johnson and Wales. Marshal was married in September to Joanne Carrie, a therapist. They visited Hillcrest for Reunions 2013 and 2014. Marshal continues to be involved in ecology, wildlife and conservation. He writes, "My focus is on mentoring promising students who wish to pursue a career path in environmental studies/conservation-wildlife biology and serving as volunteer naturalist-in-residence with the Bennington public school system." Marshal's international experience includes being a member (with six others) of the Advisory Council to Global Partnership for Afghanistan. "We now engage 55,000 farms representing 330,000 family members who have been given the tools to grow their own produce, get the food to market, and release themselves from the influence of the Taliban. This has all come together within eight years." Reach him by email at: marshaltcase@gmail.com.



Thanks to Mike Martin '08 for sending along this photo from Matt Pemberton's ('08) wedding: "We were celebrating at Wee Burn Beach Club in Westport, Connecticut." Back row, from left: Max Lieberman '08, Jeff Adelson '08, Michael Schechter '08, Yaw Etse '08, Jeff Glick '08, Brian Kaufman '08, Blake Horn '08, Jonny Lieberman '08, and James Norton '08; front row, from left: Lance Williams '08, Miles Toben '08, Russell Jones '07, Steve Fenty '08, Mike Martin '08, Chad Christie '08, and Kyle Sheahan '07.


Darryl Tom Runs Chicago Marathon ...

Over the weekend of October 4, Darryl Tom '92 competed in the Chicago Marathon run of 26.2 miles. This was his fifth marathon. Darryl's time was 5:23 and as you can see he was ready for a cold beverage.

... while little sister Mae competes in the Ironman!
A couple of thousand miles west of there, Mae Resurreccion a little sister '90 competed in the Ironman Competition for Triathletes in Hawaii. She swam 2.4 miles, rode a bike 112 miles, and topped that off with a 26.2 mile run, which anyone can tell you is amazing.

Mae's time was 13 hours, 34 minutes. Mae has previously competed in seven Ironman Triathlons, but this one was special because it is the world championship with very limited qualifiers.


Empire State Building Illuminates Big Red!

On Saturday night (September 13, 2014), the Empire State Building was illuminated in Big Red. This initiated the yearlong sesquicentennial (150th anniversary) celebration at Cornell. Impressive!


John C. Munday '62

John Munday's wife, Judi, wrote on August 31, 2014: "John was seventh in his age group in today's Rock and Roll Half Marathon! Amazing! His time was 2 hr. 39 min. and 11 sec. – just 45 seconds under his estimated time. The heat ~85, and humidity were rough, and I just wasn't sure at all he'd make it through – so many runners looked so stressed and were dripping. His older brother, Ted--who's 77 (SAE '59), had come from New Jersey and placed second in his age group! Our nephew also had a good run at 1:40 – much below what he'd hoped, but he encountered thyroid issues that limited his performance! What family support! Our daughter Sarah also joined us at the beach for the race, along with a good family friend of Sarah’s – Brittany. The race was in Virginia Beach during Labor Day weekend.

"John's physical therapist, Tara, who was responsible for so much of guiding John's physical recovery [after his terrible fall last year], came to share in the celebration – once John was home from the hospital last September, she was one of the first to help him believe that he actually might run again!

"What an incredible day. He is still feeling pretty good hours later. He says he just feels like he had a good workout! He's gimpy with the left hip arthritis, but otherwise feels great! We'll have to see how the next few days go!"


Brotherhood for Life! On Location in NYC

For the past three years, alumni from classes of 2000 to recent graduates of Cornell SAE have gathered in Manhattan to reunite with old friends for a night of music and dancing on the weekend before Super Bowl. This year, on January 25, 70 brothers from NY Alpha and their dates convened at Avenue Nightclub for the third annual alumni formal.

The formal was similar to those hosted at Hillcrest each year for Homecoming, Valentine’s Day, or Paddy Murphy. Several alumni gathered with other members of their pledge classes for large group dinners beforehand and then came to Avenue for a night of fun with familiar faces. The private event was staged at one of New York’s premier nightlife venues, and it promoted a message of post-graduation support for the house at a young age. A portion of each ticket sale was donated directly to the Hillcrest SAE Development Fund at Cornell. Numerous alumni traveled to the formal from locations outside of the tri-state area, including Ohio, Boston, Washington, D.C., and Panama.

We hope this tradition will continue for many years to come!

James Norton '08


Cornell Club of San Diego's Freshman Send-Off Picnic

Hal Sieling '62 tends to the grill at the Cornell Club of San Diego's annual freshman send-off picnic in August.


Felton Remembers Parade

Taken at the Memorial Day parade--Felton Remembers. Peter Heylin drove with a WWII blimp pilot as his passenger!


Texas Style Get Together
Alumni event at the home of Campaign Chairman Gus Noojin '69 and his wife, Sandy.

From left to right: Christine Gorman (kneeling), Gina Sheil, Dave Sheil '78, John Gorman '96, Kay Martin, Dave Martin '94, Brian Skeels (front), Lisa Gilkeson, Dave Gilkeson '76, Gus Noojin '69, and Sandy Noojin.


Lipsky honored as Weiss fellow
Cornell Chronicle online, January 15, 2013

Cornell professor David Lipsky '61 is one of three faculty members who have received a Stephen H. Weiss Presidential Fellowship in recognition of their inspiring teaching of undergraduate students, President David Skorton announced at the Cornell Board of Trustees meeting in October.

"It is my pleasure to announce the new Weiss fellows, whose nominations by their students and colleagues attest to their extraordinary teaching and mentoring," said Skorton. "These three prominent educators exemplify the excellence of our faculty and its commitment to students."

Lipsky, the Anne Evans Estabrook Professor of Dispute Resolution and director of the ILR School's Scheinman Institute on Conflict Resolution, joined the Cornell faculty in 1969. Colleagues have described him as a role model for younger faculty members who combines eminence in his field with "uncommonly devoted commitment to advising, teaching and mentoring undergraduates."

Nominators cited Lipsky for his warmth and steady encouragement of students, his support for undergraduate research and his ability to "illuminate both research findings and the art of conflict management and resolution." Many students wrote letters attesting to Lipsky's generosity as a mentor.

Lipsky's work focuses primarily on negotiation, conflict resolution and collective bargaining. He has published more than 70 articles and book chapters and is author or editor of 15 books and monographs. In 1997, the New York State Senate passed a resolution honoring Lipsky "for his distinguished contributions as dean of the School of Industrial and Labor Relations [at] Cornell University."


Hot Truck in NYC

On November 29, 2012, a group of SAEs descended upon a bar in Mid Town East and broke bread together (actually, hot truck sandwiches, to be more precise). About 40 people attended, with brothers from almost every decade: from Steve Hindy '71, founder of Brooklyn Brewery; to Ray Hill '85, the man who cut down trees with a chainsaw to clear the view from the deck of Hillcrest; to Dave Einhorn '91, founder of Greenlight Capital; to several recent graduates from 2007, 2008, and 2009.

Steve Nicholas's ('92) brother Alex, owner of Keats, actually specially ordered bread from Ithaca Bakery, which makes the bread for the real Hot Truck. For anyone who wants to host or arrange their own regional hot truck party, please feel free to contact Darryl Tom '92 for menus and recipes at darryl.tom@gmail.com.


Across the United States in 45 Days: Seeing the Country by Bicycle

It was 7:00 in the morning, and the temperature had already reached 88 degrees. We were at the top of the Appalachian Mountains, having just crossed the state line into Virginia. The end of our journey was in sight (at least metaphorically speaking). We had about 400 miles in front of us to reach Yorktown, Virginia, our “finish line” in biking across the United States. It was an exciting day for a lot of reasons, not the least of which was we’re out of Kentucky. I am sure Kentucky has a lot of beautiful places and nice people, but somehow we did not run into them when we crossed the state. Kentucky in fact is known as a biker’s nemesis. As one of the few remaining states to not have a leash law, dogs run free, and of course, love to chase bicyclists. We had gotten warnings from literally every person on a bike coming eastward for the past two weeks—“get pepper spray, and sticks to protect yourself.” We skipped the pepper spray, but got 3-foot sticks, which we strapped to our bikes. So as we crossed into Virginia at 7:00 a.m. (and we thought back into civilization), we ceremoniously threw our sticks away. A few hours later, we found ourselves biking down a small lane in the Virginia countryside, and sure enough, a German Shepherd comes running our way. Bad luck, I thought. Then a second German Shepherd came, followed by a third, and a fourth dog. Pretty soon we had eight Shepherds chasing us. This is like a scene out of a bad dream with eight dogs chasing us, and we had no way to defend ourselves. We pedaled as fast as we could, and somehow made it out of there without a bite.

(continue from newsletter excerpt)
That was one of several interesting adventures we had along our 3,600-mile journey. We started in San Francisco and finished in Yorktown, Virginia. The trip took 45 days, which means we averaged about 80 miles a day. My two sons and I did the journey together. Cameron (21, a senior at Stonehill College) joined me from San Francisco to Telluride, Colorado. He then went back to start his summer job. My younger son Connor (18, a sophomore at NYU) joined me in Telluride and went on to Yorktown, Virginia. It was a great chance to bond with my two sons. We spent quite a bit of time together—figuring out the logistics of each day’s journey, and dealing with the inevitable problems that crop up along the way. Our ride was unsupported, which means we took all our own gear, and had to plan the journey ourselves. Most cyclists ride “supported,” which means they are part of a bigger group, and someone brings their luggage from place to place and organizes hotels, etc. We packed lightly, each of us carrying about 15 pounds—a few changes of clothes, maintenance and spare parts, nutritional supplements, and a lot of sunscreen!


Early morning biking shadows in Nevada.


Hoping we don't end up there!


Crossing the Appalachians into Virginia!

None of us were big cyclists. We started planning the trip initially as a bit of a lark, to see if we could do it, and also to spend some time together. We also did the ride to raise money for a nonprofit organization, Wateraid (www.wateraid.org), an organization that helps communities in developing countries get access to clean drinking water and sanitation. We also kept a blog to document the trip (http://bike-across-america-hill.blogspot.com/).

Our route from San Francisco took us eastward, over the Rockies and through the deserts of Nevada. We stopped at a Pony Express station one night in Nevada, which was a pretty cool experience. By the time we crossed the Continental Divide past Sargents, Colorado, we had already crossed 20 summits/ mountain passes. We were beginning to think of Pueblo, Colorado, as the “promised land,” since it was the start of the flat lands. The eastern part of Colorado had its surprises in store for us as well. Just outside of Eads, Colorado, we ran into a tornado! The weather changed more rapidly than I believed possible. We were in an area that had no trees, for almost as far as the eye could see. One minute we were in 95-degree heat with a few gusts of wind. Then, a huge tailwind started propelling us; we were going 30 miles an hour without really pedaling hard. The sky became black to the point where we could only see about 500 to 1,000 feet at most, and the temperature dropped rapidly to the high 60s. Then we saw a tornado form—and thank goodness—just as quickly dissipate in front of us. After the tornado, the heavens opened up with hail. We found out quickly that biking helmets come in handy in the case of hail! We were lucky we made it to a farmer’s shed to get cover. Had the storm hit us 30 minutes earlier, we would have had no cover, other than crawling in a divot next to the road.

We ran into a lot of interesting people along the way. One group of cyclists had come from Beijing, on the way to making the closing Olympic ceremonies in England. They biked through China and Korea, flew to and crossed Japan, flew to LA, heading east across the U.S. to Washington, D.C. They then were flying to Ireland and on to England. We had heard about them from several people since Colorado, at first not believing the story, as it seemed a bit too crazy. But sure enough it was real. We finally caught up to them in a little bar/restaurant outside one of the levees by the Mississippi River (another 100-degree day). Most of the guys who were part of the group were in their 70s. They were all using old sturdy bikes. One fellow bought his at a bazaar in China. So much for thinking you need a fancy racing bike! We also ran into a lot of Europeans who were cycling across the United States.

It was a blast to finally get to Yorktown. The last day was July 3, 124 miles in the saddle, one day ahead of schedule. We finished at the Yorktown Victory Monument, which commemorated the American and French forces defeating the British in the Revolutionary War. Our arrival was greeted with not quite as much pomp and circumstance, but we were very happy to see our family again and be off our bikes and done with our journey!


Click here to read the Cornell Daily Sun article about Brother Eddie Rooker.


A group of SAE brothers attended a surprise 50th anniversary party for Bill Kingston '59 and his wife, Jackie! Click here to read more about the party and our brother Bill.



Stan Smith '64 at his 19th La Jolla High alumni baseball game on March 3, 2012, where he did double duty playing second base and playing "The Star Spangled Banner" for the opening ceremony.
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Curtis Reis '56, Art Geoffrion '59, Hal Sieling '62, and Ron Demer ’59 gathered in Santa Monica in November 2011.

Read more in the spring 2012 New York Alpha News.

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SAEs gathered for a West Coast Reunion in San Francisco on January 7, 2012. Kneeling, from left: Greg Coladonato '93, Matthew English '93, Brent Vallat '87; Back row: Scott Card '93, Jay Hubbs '93, Dirk Hallemeier '94, Matt Adams '94, Channing Hamlet '94, Jasper Schaible '89, John Ishihara '95, Steve Labovitz '92, Lauren Flato Labovitz, Sean Egusa '91, Chris Hasser '90, and his wife, Sheila. (Click the photo to view and download a full-size version.)

See more photos from the event here (If you're not part of the group yet, feel free to request to join!)

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From the November-December 2011 issue of Cornell Alumni Magazine: "Biologist-administrator Marshal Case ['63] not only isn't retired, he's in the very thick of helping plan a more hopeful future for Afghanistan, having been appointed to a five-member advisory council, Global Partnership for Afghanistan, that promotes trees as profitable crop investments for Afghan farmers, who comprise 80 percent of the country's population. Already, he writes, some 10 million cash crop trees have been planted. The council is also focusing on efforts to upgrade the lives of Afghan women. Marshal, who still lives in Shaftsbury, VT, also helped in the production of two documentary films in Puerto Rico: one on shade-grown coffee, the other on saving neotropical migrant birds of North and Latin America."

At right is Marshal with his daughter Michelle.

Marshal Case '64, president and CEO of the American Chestnut Foundation, is on a mission to restore American chestnut trees to the eastern forests. His work allowed him to collaborate with President George W. Bush and former President Jimmy Carter, who have been active with the conservation effort. President Bush asked to have an American Chestnut planted at the White House for Arbor Day (April 29) 2005, and Case (right) joined him and Secretary of Agriculture Mike Johanns for the event. Case spent some time with the President before the tree planting on the North Lawn. This year, Case also joined Carter at the Carter Center, where his foundation planted chestnut trees.

[The Record Fall 2005]

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Four SAEs returned to celebrate their 50th Reunion. (Left to right: Jay Russell '60, Ev Seyler '60, Paul Grannis '60, Art Caramella '60, Chuck Rhodes '61, and Ron Demer '59.)

View the full photo, gallery, and story at the class of '60 portal.
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Work of the Alumni Association Continues

If awards were the test of our achievements, recent recognition from national as "Outstanding Chapter Alumni Association" and an article in FSAC's annual report affirming our program as the standard for "best practices" would certainly signal that we've accomplished what we set out to do ten years ago. We have Hal Sieling '62, Harris Palmer '62, Ron Demer '59, Peter Heylin '65, Peter Greene '68, Eric Jorgensen '84, Jim Beckett '85, Mike Slusar '86, Mike Giuli '88, Rob Ceske '89, Steve Sinaiko '89, Geoff Ryan '90, Sean Mackey '02 and Ben Salter '03, as well as others, to thank for these fine accomplishments. But these gentlemen know we achieve only when we enhance the undergraduate and alumni experience, and that we measure our success against the goals we set forth in our mission.

Yours in the bonds,
Kevin Merriman
President, NY Alpha Alumni Association
kmerriman@wardgreenberg.com
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Christopher DeVaughn '08 co-organized a benefit to raise money for relief in earthquake-stricken Haiti, which ended up bringing in $15,000.

View the blurb from Washington's Scene Bisnow newsletter and check out photos from the event here.

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Geoff Ryan '91, an alumni board member, pitched in the Ted Thoren Baseball Alumni Game during Cornell's Reunion Weekend in June 2009.

Photo by Darl Zehr.

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Members of the class of 1958 enjoyed a 50th reunion party at Ron Demer's house. View the full photo at the class's portal, here.

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Kirin Holdings to take 20 stake in Brooklyn Brewery


a book review of The Craft Beer Revolution by Steve Hindy


March 2014 "Free Craft Beer" by Steve Hindy

Expanding on a Brew Native to Brooklyn

published in The New York Times, by Jim Dywer

At work in Cairo during the early 1980s, Steve Hindy found himself drinking beer that had been brewed at home by other American expatriates. They had picked up the skill living in parts of the Middle East where alcohol was banned. It was pretty good, and Mr. Hindy learned to make it himself when he and his family moved back to New York in 1984. Their old neighborhood on the Upper West Side of Manhattan had gotten too expensive, so they found a two-bedroom apartment in a part of the city that a family with young children could afford. It was Park Slope.

Four of the fermentation tanks in place at the Brooklyn Brewery.

An upstairs neighbor, Tom Potter, liked the home brew, which he shared with Mr. Hindy as they watched the Mets in the transcendent baseball season of 1986. Why not make small batches of craft beer and sell them around the city? The next year, against a lot of advice, Mr. Hindy gave up a job as an editor at Newsday, and Mr. Potter left banking.

In 1988, they began by making a single premium beer brewed according to a Bavarian purity law from 1516, with no additives. Production would be done under contract with a brewery in Utica, in upstate New York.

They called it “Brooklyn Lager.”

“In the beginning, we drove beer trucks all over Brooklyn,” Mr. Hindy, 63, said. “In Bay Ridge, I ran into the attitude — ‘If this stuff is so good, why did you name it Brooklyn?’ ”

This week, the Brooklyn Brewery founded by Mr. Hindy and Mr. Potter is installing eight giant stainless-steel fermenters that reached North 11th Street in the Williamsburg section of Brooklyn after a one-month journey from Bavaria. Each fermenter should be full by Christmas, each able to make one million pints a year. This will allow the company, which also continues to brew in Utica, to double its production. About 35 new employees have been hired.

When they first set up shop in Brooklyn more than two decades ago, Williamsburg was filled with industrial shells, some still functioning, others used by artists who were refugees from the high rents of SoHo in Manhattan. Now the Wythe Hotel, humming down the block from the brewery, occupies and former textile factory and cooperage. “When we moved in, the warehouse was $3 a foot,” Mr. Hindy said. “Today, you’d be lucky to find anything for under $20 a foot.”

They took over a Dr. Brown’s Soda bottling plant, then a matzo factory, were robbed at gunpoint, hunted down a forklift charger that had been stolen by a junkie, and worked on streets that were barely breathing by day, and desolate by night.

It helped that Mr. Hindy had spent six years in the Middle East as a correspondent for The Associated Press, covering wars and mayhem. In October 1981, he was seated in a military reviewing stand in Cairo, not far from the president of Egypt, Anwar el-Sadat, when Mr. Sadat was shot to death by soldiers parading past him. Mr. Hindy was kidnapped in southern Lebanon with two United Nations peacekeepers from Ireland who were tortured and killed. The wooden door on the family home in Beirut was shot up with machine-gun fire.

So he could deal with Brooklyn. Part of their marketing scheme was to make their neighborhood a destination, to capture a hip tone that was not yet widely heard or felt.

“In early 1996, Williamsburg was still a sketchy, industrial area,” Eric Ottaway, the general manager for the brewery, said. “It was stark. You’d open the doors for an event, and no one would come in.”

“Now,” he added, “we open the doors, and people are lined up down the block.”

Mr. Ottaway, 43, met Mr. Hindy when he was 12 years old in Egypt. His father, David Ottaway, a correspondent for The Washington Post, had been seated next to Mr. Hindy during the Sadat assassination. The Ottaway family had considerable wealth in newspaper holdings, and when the brewery was considering a public offering, they came in as private investors. They eventually bought most of Mr. Hindy’s stake, keeping him on as the company president, and all of Mr. Potter’s. (He has opened a distillery five blocks away, with Mr. Hindy as an investor; they are co-authors of “Beer School,” a frisky, compelling account of how they built the business.)

On three sides of the corner where the company has its warehouse, North 11th and Berry Streets, apartment buildings have replaced small manufacturers. Running against this tide is a brewery that just doubled it size.

“Brooklyn is a fantastic place, recognized all over the world, an almost mythical place,” Mr. Hindy said. “It has turned out to be a great name for a beer.”


Brewmaster Garrett Oliver, Vice President Eric Ottoway, President and cofounder Steve Hindy, and General Manager Robin Ottoway all contribute to Brooklyn Brewery's success.

Brother Hindy's company, the Brooklyn Brewery, was featured in the July/August 2012 issue of Market Watch!.Click on the image below to read the whole article.

Steve Hindy '71

Brother Hindy, co-founder of Brooklyn Brewery, was recently featured in Entrepreneur magazine. Click here to read the full story.

The Brooklyn Brewery was also recently featured in a New York Times article. Read it, here.
A quick look at the Brooklyn Brewery
(from Business Week)

Brooklyn, N.Y.
Employees: 34
2007 sales: $18 million

Brooklyn Brewery doesn't try to compete with beer giants on advertising. Instead, the craft brewer focuses its marketing around community events and arts organizations, says President Steve Hindy, who co-founded the company in 1987 with Tom Potter.

"This earns us lots of goodwill and plenty of quality sampling of our fine Brooklyn-branded beers. We try to make sure the Brooklyn 'B' is prominent at all events," Hindy says. In their book, Beer School, Hindy details how he convinced Milton Glaser, the legendary designer of the "I Love NY" logo, to create the now famous "B."

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Mark & Brian Nicholson '94

Generations & Innovations
from the Cornell Alumni Magazine

Mark and Brian Nicholson '94 are the third generation managing Red Jacket Orchards, their family's 50-year-old fresh fruit juice company in Geneva, New York. When the brothers entered the business, with B.S. degrees in pomology and agriculture business management and marketing, respectively, the family had just begun making apple and fruit juice blends to supplement their seasonal cider making.

"We started out as a niche market," said Brian, company president. "Now we are in the process of bringing fresh back to the juice shelf."

Sales of their fresh-pressed juices and fruit nectars have increased 25 to 50 percent annually for the past several years. And a new 22,000-square-foot kosher and LEED-certified juice processing facility symbolizes their vision to build Red Jacket juices into a national brand, a strategy built on years of experience with direct-to-consumer sales at the New York City Greenmarket and the Geneva farm store.

"Years of feedback from customers helped us prioritize the freshness and flavor of the juices over more commercial attributes," said Mark, company executive vice president.

The juices get their freshness from a traditional "rack and cloth" pressing process, no added sugar or concentrates, no heat pasteurization, and minimal filtering. It sounds simple, but Mark and Brian have fine-tuned the process by working extensively with the Cornell community.

"The Cornell network is a big part of our success," Brian said. "We've benefited from being near the New York State Agricultural Experiment Station, both through education and ongoing collaboration with scientists on product development. The NYS Food Venture Center helped us perfect this product—we wouldn't be where we are without their expertise."

This fall, Red Jacket will reach out to its newest generation of customers through a student ambassador program on six New York State college campuses, including Cornell. Ambassadors will give away free samples and promotional items, creating awareness of Red Jacket's all-natural juices.

He's Got The Juice
By Metta Winter
2004, Office of Public Affairs, College of Agriculture and Life Sciences, Cornell University

Brian Nicholson '94 followed a roundabout path back to his family's fruit farm. It's a good thing he did, because his experience in marketing, branding, and sales is paying off for Red Jacket Orchards.

A glance at the sales staff biographies on the Red Jacket Orchards Web site makes you think there was a conspiracy at work. Brian Nicholson '94 finds that funny.

In fact, Nicholson says, it's downright shocking (and, he quickly adds, rewarding) that he, his brother Mark '94, and sister Amy May '98 are back on the family payroll. Mark is vice president of Juice Works, and Amy May is co-market manager for New York City Greenmarket operations.

"I was a business administration/marketing major and, although I didn't know what I wanted to do, I was very solid in my thinking that there was no way I was going back to the farm," says Nicholson, the first to return and the only one whose role allows him to work where he can watch their tree fruits grow.* "Going to Cornell had exposed me to a lot of metro New York people, and I thought there had to be something better out there than the blood, sweat, and tears of farming!"

Yet it seems, looking back, that everything Nicholson did, all those experiences that he described feeling at the time as "a natural fit" were actually a setup. A setup so that not 10 years later, he'd be back in Geneva, N.Y., with the skills to make a unique contribution to a family business his grandparents started 40 years ago.

The path back home began with Nicholson's first job out of Cornell, when he became marketing manager for Langeveld Bulb Co., an international flower bulb company. Although headquartered in Holland, half of the members of this family-owned agricultural business worked out of New Jersey. They employed a very aggressive marketing style that allowed Nicholson to put into practice some of the most advanced concepts he'd recently learned in Warren Hall.

One day Nicholson would be doing grunt work (shelving tulips and paper whites in, as he describes it, "mom and pop Agways in train-stop towns throughout Pennsylvania,") but the next he'd be back at headquarters logging into Wal-Mart's mainframe computer where he could check the sales performance of every Langeveld bulb placed in 800 Wal-Mart stores throughout the United States.

To trust vendors enough to give them direct access to sales data, store-by-store on an hourly basis, was a revolutionary concept that Wal-Mart pioneered, Nicholson recalls. It was a lesson in the power of retailers partnering with suppliers.

"By being allowed to manage the details of your own product line in the store-knowing what's selling and what's not and figuring out yourself how to address that quickly-you're in a position to maximize everybody's return," Nicholson explains.

Later, as an account supervisor for the New York City advertising agency Jordon, McGrath, Case and Partners/Euro RSCG, Nicholson learned another valuable lesson: the power of integrity. In managing the Bounty paper towel account, Nicholson says he became schooled in how Procter & Gamble developed trust with its business partners, worldwide.

Then came the clincher that would eventually land him back by the shores of Seneca Lake. Nicholson fell in love. "The work at JMCP was so much fun because our product was ideas," Nicholson recalls. "Suddenly I saw how much I loved the creativity involved in branding."

Meanwhile back on the farm, Nicholson's father Joseph Jr. was experimenting with a new product-fresh pressed juices made with whole fruit-that offered wholly new possibilities for developing the Red Jacket brand. To survive in agriculture, you have to differentiate yourself from the crowd by constantly reinventing yourself, Nicholson explains. When his grandfather bought 500-acre Red Jacket Orchards in 1958, the land was planted in cherries, which he eventually replaced with apples. Fourteen years later, when Joseph Jr. returned to the farm, he began experimenting with other fruits: notably flavorful varieties of plums, including Greengage and Mirabelle, prized in Europe but unavailable in the United States, and apricots, thought to be impossible to grow on the East Coast. (During the peak summer months, 1,200 pounds of Red Jacket apricots are sold every day in Manhattan's Union Square Greenmarket.)

When Nicholson returned to become vice president for marketing and sales, the juice line was so new that the labels were being printed on the office computer on sheets of address labels. Now there are eight varieties, including rhubarb apple and strawberry apple sold in 80 of New York's finest gourmet stores and down the coast to Florida through the upscale retailer Whole Foods and Fresh Market.

To Nicholson, a brand is a living thing with which people have a relationship. Like a friendship, that relationship grows and changes over time, and people judge it based on the quality of interaction over time.

"The name, the label, the taste of the product is something more than a commodity like sugar, which is just sugar," he explains. "I have this opportunity to take what has been my family's brand for 40 years and make it mean more to people in a positive way. And that's the challenge, it's also the fun."

Mark, based in Washington, D.C., heads up sales for Red Jacket's growing juice division. Amy May is developing new value-added products through her contacts with consumers in New York City.

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SAE Steps Up To The Plate
(from NY Alpha News Dec. 2002)

New Baseball Scoreboard
Dedicated During 2002 Reunion Weekend

In the foreground of picture at right are Harris Palmer '62 (far left)
Neil Schilke '62 (center left) and Ted Thoren (right)


Harris Palmer '62

Neil Schilke '62
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Peter Cummings '63

A Scientific Approach to Winning
From Cornell Alumni News, 1987

How does an English professor and poet go about preparing for intensive triathlon competition? Research, my friends, research.

Peter Cummings '63, professor of English at Hobart and William Smith Colleges, in Geneva, NY, is a self described madman about aerobic sports. He trained all of last summer to optimize his chances at the Seventh Annual Hamlin Beach Triathon - an event totaling a 1.1 mile swim, 56 mile bicycle race, and 13.2 mile run. His secret for success?

"I studied it like a student would," Cummings says. "I dissected the triathlon and thought about it like an academic problem." Not to mention that he ran in marathons and raced his bike like crazy.

Extensive research in the swimming department -- scrutinizing the various complexities involved in achieving maximum kinetic output from "the crawl" -- shaved almost five minutes from his time. Once on the road, learning to refuel with liquids became clearly imperative as solids are "bulky to carry, troublesome to eat and, in a way, too distractingly delicious." Maintaining concentration was his final theory-turned-practice: "You have to focus on the work at hand. There's no time to think about lunch." The professor won the event, but that shouldn't surprise. Research triumphed.

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Click here to view an excerpt from the 1987 CU Fund Annual Report featuring Neil Schilke '62. Pictured left to right are George Slocum, Neil Schilke, and Frank Quirk.
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David Bray '77

Bray Named To Indian Hall of Fame


(from the 1981 Record)

David Bray ’77 has been inducted into the American Indian Athletic Hall of Fame. He is a member of the Seneca Nation.

Bray, who grew up on the Cattaraugus Reservation, was a member of the All-Native American team that competed in the International Lacrosse Tournament in Vancouver, British Columbia, last summer.

Bray played field lacrosse at Cornell and helped establish the team as the Ivy League champions his first two years and as the undefeated National College Champions his last two years in school. Bray is administrator of the Seneca National Vocational Education Program.


Bray in his 1977 yearbook photo

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Peter Blouin '66 aka "Peter Floating Clouds"


The following article documents the curious life and philosophy of Peter Blouin '66.
Reprinted from the Cornell Alumni News, May 1971

The Testimony of

The newspapers day after day document some world . . . but that same world has Picasso in it, and you could just do a newspaper on Picasso and be much more in tune with the real beauty that could be.

I meet people like Allen Atwell, who tells me how to wrestle with certain pains, to forget about the work and to worry about seeing. He was saying that if you just drew and kept looking and didn't worry about the product, trying to sell the product, trying to make this product, but just kept looking, eventually someone will be interested in these marks you're making.

I've learned a lot through the answers of Jesus, like "Thou shall not fornicate." My voice says, "Okay, here's this whole way saying 'Thou shall not fornicate,' what are you going to do about it?" And there's been the sense that I've recently come into through The Gospel of Peace, which is that I have the potential to be like Jesus, of being Jesus, as he says in his words: if you do my will, I will be in you.

And something I've read that Philip wrote, apparently was that "one man cannot recognize the beauty of another unless he himself possesses that beauty," so Jesus made his disciples beautiful so they could see his beauty. But otherwise people did not know who Jesus was. He could walk around without being just mobbed because people couldn't see that if they did touch him or talk to him that he would help them. And then even the people he did talk to often didn't understand. We ourselves are always missing each other. We don't appreciate how beautiful we are.

And I've become aware of the nature of that which is keeping me and other people from really celebrating the magic of life. In The Gospel of Peace Jesus explains that we haven't been living by the laws of life, and if we were, life would constantly reveal itself and everything would just start blooming. In the spirit of his image you could begin looking at these drawings and you would know them. Life is just waiting to reveal itself to us, but we don't always know why, but I've begun to see why we keep not being turned on. Jesus says it's because we have death inside us, and the only way to get that death out is to fast and to pray.

It seems I'm always being called to roles of aloneness, like I don't smoke dope. I'm always choosing myself out of a sociability. I choose myself out of that and I'm united with someone like Van Gogh or Jesus or the Bowery bum. But I don't feel the pain because I'm always choosing something that has to do with a greater growth, a greater wholeness.

Whatever we do of Satan's world we have to pay for. He promises that if we put ourselves more in debt we'll be relieved of the debt we're experiencing. If I'm a heroin addict, Satan promises that if I take more heroin I'll be relieved of my pain. The drag about heroin probably is that it's cooked. The drag about Bowery bums is that they're drinking pasteurized wine, they're drinking cooked wine. If they were drinking raw wine, they would get healthy because they'd be eating food, and live food teaches you, whereas dead things teach nothing.

If you want to know what a chicken is and you kill it, it's going to be hard to find out. If a man has live wine, it's going to discipline him. It is his mother. Live wine would stop a man from drinking, it would hurt him until he stopped, just like my dog bites the puppies until they stop nursing.

Tonsils, someone tells me, are the watchdog of the body, and if too many pollutants start coming in, they start reacting, a sign to a man that's he's got to check what he's putting into himself. But instead of doing that he cuts them out. Many people won't believe these words, that life comes from life, so they go on cooking breads, cooking meat, and they say, no, this isn't true. They're going to have to wait forty years to get cancer from cigarettes, and even then they might not believe smoking did it to them.

Apple pie seems pretty neat, and everybody else is doing it. But then I realize when I do it that I have become everyone else, and that's frightening. At first it seems so innocent. Like you want to be like everyone else because everyone else seems to be flowing. But all of a sudden you realize that, wow, that's no place to be at all. And then, you know, being sort of a disciple of Jesus, it's an incredible transition to try to make.

In order to be an addict of the world, I would have to have supportive systems. I'd have to employ myself somewhere and not tell my employers that I think what they're doing is absurd so that I could have enough money to eat out of Satan's kitchens.

I see a woman walk through the Architecture library wearing a white dress because she's the person that cleans up. Men are constantly given a chance to see the absurdity of what's happening, but then they're not given the chance to do anything about it. She's got this huge, bulky figure because she doesn't respond to the fact that eating too much is pain. She's had so much pain that she's given up trying to be beautiful. So they put this uniform on her that reveals it all. She's imprisoned.

Most people, it seems, put in such a brief showing.... They go to church on Sunday and it seems like, wow, look at all these people going to church But six days and nights that church is deserted, and on the seventh day you start being in that family and you remember what it was like to go to church. You remember how little you saw, how little you really came in touch with those other people, and you start realizing why it is that we're so lonely, why it is we can't connect.

When I eat cooked food I get sick. But other times I'm really strong. I was arrested in California because ten minutes earlier a person of my description robbed a bank, bare feet and long hair, and it was in a city. Fortunately I was in possession of myself and I just played Jesus. I was just being at peace, and they photographed me, handcuffed me, man they felt they had me. Like, wow, bank robbery-ten minutes later they've got the guy, and I had money in my wallet, twenty-five dollars. It might have been just the exact amount. They took me over to the detective station and this huge guy was there and he sort of grinned at me and said "Hello." And I just said "Peace be with you." And he smiled at me. So I knew-I mean I just didn't feel alien.

Every once in a while I get very tempted by my pain to give in, and do a banana split. And in just doing it, just beginning to do it, I'll see the poverty, I'll see this huge woman inside this little cage and everybody else is trying to celebrate Sunday outside, and she's inside, oppressed by people, and I'll know that the food is cooked. Jesus says "You can sow cooked seed, but to think you're going to get a plant," he says, "forget it."
When you go into a restaurant, if you have to wait for someone to prepare all these things, you've got to pay them for the time, and you're paying to enslave them in that restaurant. With live food you don't have to worry about preserving it, it's just there; and if you're hungry, you just eat.

Earlier in my life I thought, wow, Jesus' words often are a heavy trip when your desires start wanting to do something else. Especially for us, growing up, something like Thou shall not fornicate started to mean people laying little subtleties of that one law, like you shouldn't touch too much or shouldn't kiss too much and all these little tunes, and it starts becoming this wall.
But now I come to learn that it's not a wall at all, it's a door, and if you go through that door, then you get life. I mean if you really follow the law, then what's happening is that you keep feeling the wall until you feel the door. But otherwise, you just keep feeling the wall and you try to celebrate that. You try to celebrate woman this way and all you ever do is keep touching what you see and you never go through, you never go through to highness. You only go through to illusion.

There's the confusion of you've got to go all the way through school in order to become. When you're given a gift like that I've been given, you start seeing that you can't make it that way, you've got to be direct. I'm not waiting for years to become a great artist. I'm just being it because I want to be it, and I've found out that you don't have to wait. All of a sudden I dug that about artists. They turn on to beauty and then they just start turning on to the fact that whatever marks they make are unique.

I started to turn on to a certain understanding of Jesus' words like "For God there's only life." So there's a sense that if you just could do that which does bring you peace, then you're going to find your reward. In other words, yesterday morning I just stayed and drew because it gave me peace. It turns out that's maybe what I really was meant to do, to sit and do those drawings. So I've started to adjust to that. In other words, Jesus says, "Don't worry about tomorrow. Today's problems are enough." There's this nowness of our being together to celebrate. Tomorrow I may be in Florida.

The little boy that's too noisy needs to be taught music, because everyone needs to be redeemed to what they are. Jesus came to show us, incarnate, what a man really could be. And this is what I'm working on doing again. Heretofore, men put all their energies into products to show men what life could really be, and slowly men have also been working on themselves as they've gotten rid of kings and hierarchies and governments, and men have become poets and writers and beatniks and hippies, and people have started working on being, as Whitman and Thoreau did. And now everybody has this incredible potential, at least in America, and a lot of primitive peoples have had it, to just be themselves. A bird just sings, and Jesus tells us, dig it, you know. And when you begin to dig it, you begin to understand what he means. In other words, everything is just scripture until you begin to understand what it means. You can document it, historicalize it and everything, but when you begin to understand what it means, then it's totally different.

And Jesus says in The Gospel of Peace "Learn to play from the animals." Well, the goat's been chewing me apart in a groovy way. But I really discovered something-he's been chewing the edge of my coat, and I had a feeling why he was, but it took me a little while to really get around to checking. Then when I checked I was right, there was grain because it fell into rny pocket, and that's why he was chewing it. And a long time ago when I began sleeping where I was instead of checking out that I had a place to sleep for sure, I learned from my dog how to really handle it.

I'd go with my dog to a friend's place-and there were about 10 people-some of them smoking dope. I was hungry for sleep and I had to rest. I didn't want to associate with anything, which is sort of a dangerous way to be, you know, to want to sleep somewhere but you don't want to associate with anybody. It's not the way to play the game in terms of the world, but in terms of Jesus you might be all right. If one is with the way, then one is meant to sleep there, it's all going to work out.

So I walked in this place and my dog just went and he just laid down, and I dug that's what dogs always do, and he looks beautiful-so maybe I will too. Then you find people think it's a compliment if you're willing to go to sleep in their house or go to sleep on them, with them, that you trust them, which is sort of a nice thing to hear when you thought you had to be a little paranoid about going to sleep there. So I moved the chairs so I could sleep behind the couch.

And later the people that rented the apartment came into the room-I knew they were there-and they walked out again, and in the morning this girl, Kathy, said to me, "I knew it was you because no one else moves furniture around," and in the imperfection of things that's all I could do. I mean I . . . I couldn't ask her . . I couldn't offend her. I just had to try to ride the wagon that it was really all right, and in many ways I could see it was really all right. There was a certain mirth about the fact that Peter comes in, moves the furniture around, goes to sleep, and I hadn't bothered anybody.

Jesus is just revealing that if we would do the laws of life we would begin seeing as an innate gift. We are innately meant to be high. After my last fast, which didn't go all the way because of my own poverty, I thought about the peace I've sort of attained. Gandhi did the same thing. Gandhi started his fasts, and there's a book on his fasting. "I may be crazy," he said, "but I'm the only one having to suffer for it. I'm not hurting anybody else, and I'm digging," he said, "that it's really working, things are happening. People outside of me are being affected."


Peter Blouin graduated from Cornell in February 1966. Since that time, he has undergone several transformations but has held constantly to his recognition of the wisdom of Jesus' words. A friend who was watching Peter at work on a sculpture suggested "Floating Clouds" as a descriptive name, which Peter apparently prefers to Blouin. He next became a student of The Gospel of Peace of Jesus Christ, [an imaginative work of modern fiction.]

Peter's words have been excerpted from a taped interview in which he delivered, almost non-stop, an extraordinarily consistent description of the relationships between, and the unity of, his religion, art, and life. His eyes are steady and will hold your gaze, while a voice that suggests both calm and exhaustion patiently explains the oneness of religious and artistic vision.

Peter's drawing, seen here, is titled "Peace Be With You."

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Don "Spider" Light '64, left, and
Dave Nisbet '62, right -- members of 1962 Cornell crew--were featured on the cover of this vintage Sports Illustrated from June 1962.

Click here or SI cover for enlargement.

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